EFFECT OF SALES PROMOTION ON BRAND LOYALTY FOR COCA-COLA SOFT DRINK
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create awareness of their product, stimulate and arose customer favorable behavior towards the company and its product.
The main objective of sales promotion were
1. To determine the extent to which sales promotion by various soft drinks companies has achieved to desired consumer exposure to various brands for coca-cola soft drinks.
2. To investigate consumer brand switching behavioral in terms of exposure sales promotional campaigns.
3. To determine the relationship between sales promotions effect and consumer patronage of the various brands.
4. To determine whether sales recorded on various brands of coca-cola soft drinks justifies investment in its sales promotion by the various companies.
Based on the objectives of the study four hypothesis were formulated. The population of study were drawn from the users of coco-cola soft drink in Enugu State. Burley’s formula was used to determine the sample size. Questionnaires and personal interviews were used to elicit data from respondents simple tables and percentage were used to analyze data collected.
Based on the analysis, the following findings were made.
1. Most consumers are influenced by Nigerian bottling plc sales promotion.
2. The sales promotion messages of Nigerian bottling plc influence their product.
3. Middlemen confirmed they sell more during Nigeria bottling promotional activities.
4. Sales promotion by Nigeria bottling plc help to create consumer awareness of their products.
5. Nigeria bottling plc sales promotion has induced consumers to purchase their product. The researcher therefore, made the following recommendations.
1. The company should maintain and improve their sales promotion campaign.
2. More sales promotional activities should be integrated with other promotional tools. In conclusion, the researcher can say that Nigeira bottling plc sales promotional influence consumers to buy more of their products and also the promotions influences distributors to more of their products.
Related Project Materials
THE EFFECT OF SOCIAL STUDIES IN THE CORRECTION OF VICES AND THE IMPROVEMENT OF VALUES AMONG STUDENTS
Background Of The Study
Socrates, an ancient Greek philosopher, believed that a life without inquiry wa...
THE ROLE OF MEDIATION IN THE RUSSIAN- UKRAINE CONFLICT
ABSTRACT
This study was carried out to examine the role of mediation in the Russian- Ukraine ...
COMPARATIVE ANALYSIS OF MANAGEMENT OF PUBLIC AND PRIVATE SECONDARY SCHOOLS IN KADUNA STATE, NIGERIA
ABSTRACT
The study was a comparative analysis of the management of public and private secondary schools in Kaduna State, Nigeria. The stu...
A HISTORY OF MUSLIM CHRISTIAN ACTIVITIES
Abstract
This work examines the History of Muslims-Christian activities among the Igala people of Ankpa Local Government...
THE LEVEL OF AWARENESS AND ATTITUDES OF STUDENTS TOWARDS HIV/AIDS
ABSTRACT
The purpose of this research work was to examine the level of awareness and attitude of Colben students towards...
ROLES OF TAX AUTHORITY IN THE PREVENTION AND DETECTION OF TAX FRAUD IN NIGERIA
ABSTRACT
The primary purpose of this study is to examine the role of tax authority in the prevention and detection of t...
AN APPRAISAL OF EMPLOYEES’ COMPENSATION: NIGERIAN EMPLOYEES’ COMPENSATION ACT, 2010 IN PERSPECTIVE
ABSTRACT
Employer and Employee relationship creates mutual duties and responsibilities which are complimentary. This duty is for the Safe...
EMPLOYEE MOTIVATION AND EMPLOYEE PERFORMANCE IN THE MANUFACTURING INDUSTRIES IN NIGERIA
ABSTRACT
The importance of motivation in the day-to-day performance of workers duties cannot be overemphasize, especially when it comes t...
VALUE RELEVANCE OF ACCOUNTING INFORMATION OF LISTED INDUSTRIAL GOODS FIRMS IN NIGERIA
Background to the Study
Accounting is regarded as the language of business used by corporate firms in c...
THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
INTODUCTION
The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provi...
